careers

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One of the biggest means of entertainment is television and radio. Although utilities of radio have dipped down a little bit, still with the emergence of FM radios in various cities, the popularity remains intact. According to a government study more than eighty percent of the households in the country have TV sets and more than two thirds people in metros have cable connection which is even spreading rapidly to smaller towns and sub-urban areas through DTH services. Undoubtly electronics media is playing a significant role in nation's making by disseminating information to the people and also being an alternative public grievances redressal mechanism.

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Today, youngsters are fast influenced and lured by the ample growth and rewarding opportunities in media. There are job opportunities in media such as researchers, media planner, media designer, technician, editor, producer, journalist etc.


People, who are good at writing and have an outstanding communication skill, can go for journalism. Career in journalism is full of lucrative career options and many challenges. With the arrival of so many news channels, journalists get ample growth and well paid remunerations. You may also work with the leading Hindi or English newspaper of your city.

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India with its large diverse population has created complexities in the market. Large number of affluent, educated as well as ethnically varied population has created an opportunity for marketers to sell their products but only with the help of appropriate advertising appeals and PR tools. India is in the midst of a booming market for in the field of Advertising and Public Relations experts who can adroitly handle these tasks. Simultaneously a surge in the Retail Segment has sparked a need for qualified personnel who can excel in understanding the needs of today's customers and adroitly guide them to the correct products while maintaining healthy profits for their organizations. Once again the work of advertising and PR professionals.

Course Details

The training that we provide at IIMM, besides helping students develop successful careers in the media, also goesporat a long way - if some students are so inclined - to build lucrative careers in the corporate sector globally.

We provide regular inputs on developing effective communication skills including practical sessions in the classroom and in the studio. The institute's syllabus also includes training on the social, political and economic environment. These inputs produce well-informed students who can communicate effectively with all stakeholders in the corporate world as well as in mass media. These skills are in high demand in corporate organisations, in technology giants, IT and ITeS companies, in the hospitality and the service sector which is growing in India at anywhere between 25 to 50% annual rate of growth throwing up a regular demand for millions of presentable and well-spoken employees. The appetite for expansion and the consequent hunger for talent in the corporate sector and the mass media in India is unmatched anywhere in the developing or the developed labour markets across the globe.