Emerging Career Options In Mass Communication

Mass Communication is ever-changing. It constantly remodels itself, reinvents itself, and refurbishes itself. It is not as if it keeps pace with the changing world dynamics. Instead, it is the tool with which the global social, economic, religious, educational, commercial, et al vibes change themselves to better the world at large. Within mass communication itself, there are a number of sub-tools or sub-vocations that any eager student can opt for as a career stream. In recent years, it is content writing that has emerged as a sought-after and a valuable vocation. In payment terms, it may not give a very bright start-off but things steadily improve with talent and fortitude. Writing for blogs, websites, e-books, and academic papers is a line that has really taken off well. The chance to become a journalist, public relations officer, copywriter or illustrator in an advertising agency, radio jockey, photographer, and videographer was available since times immemorial. Of late, this list is becoming longer. Not just content writing or becoming an author of e-books, there is the offer for being a blogger, a social media operator, a podcaster, a You-Tuber, and what not else. The huge expanse of social media has given rise to a number of domains in which one can earn monies and follow one’s passion in life too. One can become a social media influencer with a sizeable following on facebook, twitter, linked-in, and instagram. In this vista, you can pursue your dream of working with cars, fashion, style, food, travel, clothes, spirituality, books or any other dynamic that the heart desires. Imagine working with your passion and making an earning out of it too! There is very little else that a person with his heart in the right place would want in life!

Within broadcast medium itself, one can cut one’s teeth in filmmaking, editing, scriptwriting, art direction, camera work, and production activities. Within the realm of graphic designing, a person can get into the digital mode these days. In content creation, as touched upon before, literally the sky is the limit these days. If it is visibility that you wish for, one can become a news reader or a show anchor.

These vocations were available earlier too. However, with time and tide, this field has matured into an extremely attractive one in which one can earn while you learn and be on the radar of a million people. Creating videos on You-Tube in the line of your interest is a raging phenomenon in the present times. For instance, even middle-aged ladies are finding their purpose in life with making their own channel in cookery, crochet, macramé craft, painting, drawing, creative writing, fashion designing clothes, accessories, footwear, bags, makeup, and home décor. These fields proffer lucrative options provided you have the ability and the talent to excel. A question that often pops up these days is how the You-Tube channel creators survive and earn money. This is a tricky area. They need to find a followers’ base of a substantial number. Then on, they can ask for advertisements, can conduct training sessions online and charge a fee for it, and even sell their produce via social media trades and tactics. It would not be
exaggeration to say that this is one arena which is giving a ray of hope to even those in their forties and fifties, no less, to have something creative and concrete to do in their lives. Very often, one finds empty nesters with lots of time and nothing to occupy themselves with. This is akin to manna from the heavens above for them. Likewise, one need not be an old maid to do something versatile in this field. One can start as a fresher or in the prime of youth too! Thus, it is evident that mass communication, always was an engaging medium to work in, continues its stride in creativity coupled with productivity. All the while, it has been giving people a via-mode to vent out their thoughts, ideas, creative streaks, and opinions, and use it as a money-making mechanic too.