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PG Diploma in Advertising, Public Relations and Marketing

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Postgraduate Course

Name Post graduate Diploma in Advertising, Public Relations and Marketing [IMC]
Eligibility Bachelor’s Degree in any discipline from a Recognized University. Students appearing in their final year degree examination can also apply.
Duration 1 year
Fee 35,000/- Per Semester

Note : Additional examination fees of Rs. 2,500/- per semester payable at the time of filling the examination form.

Semester One
Subject Code Subject
PGDAPRM -101 Principles and Practices of Advertising
PGDAPRM -102 Principles and Practices of Public Relations and Corporate Communication
PGDAPRM - 103 Principles of Marketing and Integrated Market Communication
PGDAPRM - 104 Management and Business Communication
PGDAPRM-105 (P) Creative and Graphic Design
PGDAPRM-106 (P) Soft Skills & Professional Training
Semester Two
Subject Code Subject
PGDAPRM- 201 Various Media for Advertising, Public Relations and Marketing
PGDAPRM- 202 Event Management and Promotions
PGDAPRM- 203 Research Methodology and Project Planning
PGDAPRM- 204 (P) 1 Month Specialization Training (Advertising/ Public Relations/ Event Management)
PGDAPRM- 205 (P) Case Studies and Campaigns
PGDAPRM- 206 (P) Internship

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