Course Details:
- Fees 35,000/- Per Semester
- Semester 2
- Duration 1 year
- Seats 20 Seats
- Language English
- Certificate: Yes
After completing this PG Diploma, students can work with the Corporate Communication departments of leading private sector organizations, MNCs, PSUs as well as with similar departments in the government.
Graduates from this course choose to work with an Advertising Agency or a third-party PR firm that has several clients ranging from corporate organizations, political parties, NGOs, celebrities, political leaders to film and sports personalities, PSUs, and government departments.
Students can specialise in client servicing, managing the media relations department of a PR firm, designing advertising strategy, ads, and copywriting in English, Hindi, and other languages.
Students also study marketing, which allows them the option of working in the corporate sector.
Some of our ADPR students have gone on to build successful careers in marketing and content writing on the internet as well as in publications.
Paper Code | Title of Paper |
PGDAPRM-101 | Principles and Practices of Advertising |
PGDAPRM-102 | Principles and Practices of Public Relations and Corporate Communication |
PGDAPRM-103 | Principles of Marketing and Integrated Market Communication |
PGDAPRM-104 | Various Media for Advertising PR & Marketing |
PGDAPRM-105 | (P) Creative and Graphic Design |
PGDAPRM-106 | (P) Soft Skills & Professional Training |
Paper Code | Title of Paper |
PGDAPRM-201 | Event Management & Promotions |
PGDAPRM-202 | Management & Business Communication |
PGDAPRM-203 | (P) Research Techniques Project & Campaign Planning |
PGDAPRM-204 | (P) One month Specialization training |
PGDAPRM-205 | (P) Internship |
PGDAPRM-206 | (P) Comprehensive Viva |